Joshua Kwasny
Co-Founder & Managing Partner
Analytics executive, actuary, and AI strategist — applied AI with governed, measurable outcomes.
Your internal
AI innovation team.
We embed with your organization, learn how you operate, and build custom AI that solves your biggest business problems — without the overhead of hiring a team.
Founder experience across
The state of enterprise AI
AI doesn't fail on models. It fails on context.
- 84%of experts cite the wrong problem — not the technology — as the top reason AI projects dieRAND, 2024
None of these are technology failures. They're context failures — and the reason we embed with your team before we build anything.
How we work
Understand first. Build second.
A single map becomes more precise as each phase adds evidence and removes assumptions. The Understand phase runs as a fixed-scope Deep Dive — typically two to six weeks.
How we work
Understand first. Build second.
A single map becomes more precise as each phase adds evidence and removes assumptions. The Understand phase runs as a fixed-scope Deep Dive — typically two to six weeks.
- 01
Immerse
See how work actually happens — not how the process document says it happens.
- 02
Map
Connect people, systems, data, constraints, and decision points.
- 03
Diagnose
Rank opportunities against value, feasibility, and adoption risk.
- 04
Build
Create the smallest production system that changes the target decision.
- 05
Elevate
Transfer capability until the system runs without Complexy.
What we do
Four ways we engage — one embedded team.
By department
Solutions for every function
Custom AI organized around your departments, not our technology — from the boardroom to the data platform.
Who we serve
Deep context in every industry we enter — deepest in healthcare.
What we've built
What we believe
AI starts with context, not tools.
Ten operational commitments — not vision poetry. Three of them:
Understand before proposing.
The first weeks of every engagement are spent learning your business — only then do we say what we'd build.
We build your capability, not your dependency.
We teach while we build. Our success is measured by how much stronger your organization becomes — not by how long we can keep billing you.
If AI is the wrong answer, we say so.
We'd rather lose a project than sell a bad one.
More than AI experts. Business builders.
Complexy is led by its three founders: a physician executive who has shaped healthcare at the highest levels, an actuary and AI strategist who builds enterprise analytics platforms, and a software architect who turns ideas into production systems. They work alongside a senior team of engineers, analysts, and specialists — the same people who show up on your project.
Don Fetterolf
Co-Founder & Clinical Visionary
40+ years of physician-executive leadership across clinical transformation and population health.
Victor Greca
Co-Founder & Software Architect
Leads technical delivery end to end — software and AI that ships and stays understood after launch.
Latest insights
Questions before we talk
A decision, a workflow, a data problem, an AI ambition, or an operational constraint. The first conversation is about your context — and the most useful first move: a workshop, a Deep Dive, or an honest answer that AI isn't it.
Yes. Complexy can lead, partner with, or enable internal teams — and we teach while we build, so capability stays with you. No lock-in is a value, not a feature.
That's where we're strongest — healthcare is our deepest domain. Governance, privacy, auditability, and human review are designed in from the start, not retrofitted. (Please don't submit PHI or confidential records through the website.)
Every engagement defines its baseline and adoption signal up front, so success is measured, not asserted. The same discipline applies to every number we publish: verified, or clearly labeled illustrative.
Bring us your hardest problem.
A focused conversation about your context — and an honest read on the most useful first move: a workshop, a Deep Dive, or a straight answer that AI isn't it.